Advantages & Disadvantages of Blog’s

The Pros and Cons of Using an Online Blog Software or a Content Management System (CMS) by Christopher Heng, thesitewizard.com

I maintain a “play” site with a blog elsewhere. The blog currently uses WordPress for its blog software. This article documents my joys and frustrations in using a third party online blog software to maintain the website. The points mentioned below are not specific to WordPress, and apply whether you are using a blog script or a content management system (CMS).
Advantages of Using an Online Blog Software

1. It Allows You to Focus on the Content

Posting an article is almost effortless. Compared to adding an article to thesitewizard.com, using an online blog software to post articles is like a dream come true. I only need to concentrate on the content of the article. The blog software automatically takes care of modifying the main page to include a snippet of the article and putting links to that
article on the main, archive, category and tag pages.
You are essentially freed from the mundane nitty-gritty of adding articles, to doing the stuff that only you can do - writing content.

2. Automatic Generation of Site Usability Features

Unlike an offline web editor, where everything you want done on your site has to be added manually, blogging and CMS software handle things like tagging, categories and a managing a search engine for you. Simply tag your post as having a
certain keyword, and a new index page is automatically generated for you with a list of posts that have that particular tag.
There’s no need to contemplate whether it is worth the effort and time to create a new page for that particular keyword or tag. The software does it for you. Your visitors automatically have the option, if they wish, to check out all the other articles having the same tag or keyword.
Likewise, adding a search engine to your website is no longer a hassle. In fact, the few popular blog software that I have tried automatically add a search engine for you whether you want it or not.
The blogging software automatically increases the usability of your website without adding complexity to your job as a webmaster.

3.Creation of a Community

If you use a blogging software, your visitors will be able to give their comments and interact with each other under each article you write. For some people, this is a significant advantage, since you can create a community of people around your site who will revisit your site regularly for updates. This loyal following also helps to break your site’s dependence on search engines to send traffic.

4.Ease of Site Redesign

Unless your site is maintained using a sophisticated site manager like Dreamweaver’s template system, or you dump all design elements of your web pages into server side includes, updating the design of your website is usually not a trivial operation. Even if you have a good search and replace utility, you still have to manually fix a lot of things if the
individual pages on your site have some customized design elements.
Updating the site design when using a blog script or a CMS usually involves modifying the theme using the online software. Once you’re done, all the pages on your website automatically reflect the changes.

The Disadvantages of Using Online Blog or CMS Software

1.Potential Security Risks through the Online Scripts

While it’s true that there are security risks in any type of website, having an online blog or CMS software installed on your site increases that risk. Such software are often complicated beasts with many modules performing different tasks. It is always possible that there is a security hole somewhere that the developer was not aware of. Since the software is on your website, open to the public, anyone who discovers a hole before the software developers fixes it can compromise your website and its data.
The risk increases if you are not up-to-date in upgrading your blog or CMS software.

2. The Inconvenient Timing of Upgrades

In general, upgrades can be a colossal pain in the neck. Online blog software developers release upgrades every now and then to fix security holes and other bugs. As mentioned above, for the blogger or CMS user, there is really no option other than to upgrade, otherwise your site can be easily compromised. Unfortunately, such security upgrades don’t always happen at convenient times. Nonetheless, when they are released, it’s in your best interest to apply them whether you are free or not.
It would be great if upgrading were easy. For the most part it is, particularly updates that contain only security fixes. Sometimes, however, an upgrade involves a modification to the theme files which control the website’s design. Such modifications may or may not involve adding new features supported by the newer version of the blogging software. If you are
anything like me, chances are that you would have customized the theme files so as to make them more search engine friendly.
If you want your site to incorporate the new features, you will have to manually go through all the updated theme files to modify them to include your changes. Since you can never be sure whether an update to the theme impacts your site, you always have to perform this check on every upgrade.
The difference between such a situation and the normal one when you want to change your site design is that the latter takes place at a time you decide. Upgrades force you to take time out of your normal schedule to attend to things like this.

3.Unusable Site During Upgrades

While you are uploading the files to your website during an upgrade of the blog or CMS software, your site is basically unusable. If the updated software requires changes to the database, you have to run an upgrade script after uploading the new version of the software before your site will load correctly. Since upload speeds tend to be slow for most ISPs today, there is a large window of time, from the time you start uploading to the time you run the upgrade script to finalize the upgrade, where your website is unusable. If your site is a busy one, there will definitely be a period where the visitors reaching your site get a garbled or unusable site.

4.The Need to Deal with Comment Spam in Blogs

User comments on blogs can be a boon to your site as well as a hassle. It’s great when genuine visitors leave their comments on your site, whether positive or negative. At least you know how people are reacting to your articles. But along with these legitimate visitors come bots and other webmasters that spam your blog with advertisements for their sites that, far from adding value, decrease the quality of your web page. Of course you can delete such comments. But this takes up your time. On certain blogs, the signal to noise ratio have become so low that the webmasters are forced to disable comments to cope, thus negating one of the advantages of using a blog software to create a community.

5.Mistakes are Immediately “Live”

When you redesign your website with the blogging or CMS software, you are redesigning it “live” on your site. Any mistake you make is instantaneously reflected across your site. With an offline web editor, you can preview your site with a browser to make sure it looks the way you intend before you release it to your visitors.

6.Limitations of the Software

In general, you also have to work within the limitations of the software. If your software does not have a particular feature that you want, you will not be able to have that facility on your site until the developers of the script implement it.

7.The Software Uses More Resources on Your Web Server

CMS and blogging software use more CPU, RAM and other resources on your web server. The software has to construct each page every time a visitor loads it, taking up valuable computational resources. On a high traffic day, not only will your site appear slow, it may also slow down all the other websites hosted on the same web server. If you are hosted on a shared web hosting plan, this often brings down a notice from your web host that you have exceeded the resource limits on the server, resulting in their recommending that you upgrade to a dedicated server.

http://www.thesitewizard.com/general/blogging-pros-and-cons.shtml

March 28 2008 | SEM | No Comments »

PPC Campaign - Generating ROI

Among the traditional methods of advertising, the fastest growing way is internet advertising. PPC advertising is one of the most popular method of internet advertising. It is effective, cost effective, proven and affordable to every pocket. If you are desperate and frustrated with failures using PPC advertising, you must know that every successful marketer has his own share of failures. PPC advertising has the advantage of speed as the result comes almost instantly. It is ideal for generating leads, you can track the performance and can improve the campaigns by tweaking.

If you have a high CTR which is the percentage of clicks with the number of impressions, it will automatically reduce cost per click (CPC) in case of Google Adwords and if you have a good product to offer, you can get a high return on investment (ROI). It is desirable that you have a really good useful product to offer and the landing page is able to generate interest in the product. Normally PPC is used for generating leads and making visitors know about the product. The visitors may return back later to consider your product.

You need to build, customize and manage campaigns, however you must first read about PPC advertising otherwise it can be very expensive. Initially keep your daily budget less than $10. If you do not see any sale for 300 clicks, you must consider some other product. Whether to have large or small list of keywords depends on your objective. Normally you should go for more specific and targeted keywords which are cheaper than broad keywords. More keywords means more traffic, but we do not need just traffic, it has to be a good quality and targeted traffic.

In PPC advertising the first important step is keyword research. You can use any keyword tool like Yahoo’s overture, Google, MSN, keyword discovery etc. to get more related keywords. You can even try some keyword spy tools which can show your competitors’ keywords and ads. Initially use only searched keywords, not the content feature offered by some PPC programs. Minimize using broad keywords. Use more long tail keywords and ‘exact’ and ‘phrase’ match if available. If you are using few keywords- they should be long tailed, targeted, and bid should be such that the ad position comes to 1-4. Use of misspelled keywords can also be tried. If you need really cheap clicks, you can try some PPC like goclick.com who accept bids as low as $0.01. You must use quality ads following the guidelines of the PPC company, to increase CTR.

Article Source: http://EzineArticles.com/?expert=Chandra_Dev

March 27 2008 | SEM | No Comments »